Nudge of the week: Meet the merchant

Nudge of the weekThis week we’re featuring a Nudge by Eve Thompson at Long and Foster Realtors in Reston, VA.

Eve’s Nudge introduces us to a local area merchant and highlights some of the products they sell.  She includes pictures of the owner (hello Toya!), her storefront and products along with a link to their website.

We love this kind of “activity based marketing”.

By showcasing her daily activities (assuming Eve frequents this establishment on a regular basis) it shows she is connected to her local business community and it allows her to get out and meet new people while helping them grow their businesses. In return we would hope Eve has no problem getting referrals when the opportunity arises for the business owner to return the favor.

It can definitely be a win-win situation for everyone involved.

Is there a business in your local community that you can feature?

Have fun! Get creative! Get Nudging!

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