Category Archives: Uncategorized

Nudge user of the week: Rosemary Buerger

Rosemary-BuergerThis week’s Nudge User of the Week is ERA Strother Real Estate’s Rosemary Buerger, from Harnett County, North Carolina.

Why did you start using Nudge?
I started using Nudge because I saw something different and unique. It was not just another shiny object for me to invest in and then wonder what I do with it. I see great potential in how this can be used. I did my very first one and showed it at an agent meeting in my office. They loved the way you can isolate a particular point of a home to showcase. I knew I had made a great decision to invest in Nudge.

How often do you use Nudge in your marketing?
I use it in my listing presentations, and general marketing of homes. I plan on using it weekly to highlight a home I have listed. Particularly to keep my listings front of mind for showings.

What’s working and getting you the best responses so far?
I used it on a listing presentation shortly after signing up. The client loved the attention to a detail I wanted to showcase on a home. He immediately “got it” and expressed that it was my attention to marketing that pushed me over the edge for him. He’d been pretty set to hire the agent before me but I showed up with an aggressive marketing campaign specific to his home. He liked the Nudge and made sure I’d use it for his home.

I also sent a Nudge out to agents in a specific market on a home I was having issues getting showings on. I had a showing scheduled a few days after. It’s a wonderful way to draw attention to your homes, skills, area, etc.

I really enjoy how easy it is to use Nudge to showcase a home, a feature or the neighborhood itself.

Check out some of Rosemary’s recent Nudges:

Practice your swing

A home perfect for family movie nights

Nudge User of the Week: Susan Georgeson

Beginning today and continuing each week, we’re going to crunch some numbers, analyze the stats, and make a totally biased selection of someone we think is using Nudge to it’s full potential. This person will then be awarded the coveted title of Nudge “User of the Week”.

Susan GeorgesonThis week, we’ve chosen Portland, Oregon Realtor Susan Georgeson. Not only has Susan earned elite status as the very first Nudge User of the Week, but she’s also got a sweet surprise heading her way for being so awesome!

We asked Susan a few questions about her use of Nudge. Here are her replies: 

Why did you start using Nudge?

I have been a real estate agent for 7 years and have been looking for a way to keep my name out in front of my prospects, clients, and sphere. I’ve never been a fan of email drip marketing or even direct mail, to me it’s impersonal and spammy – just not the way I want to be engaging my contacts.

I was introduced to Nudge recently and fell in love with it. It’s a perfect way to create a unique and engaging piece that allows me to express my individuality, while providing some interesting/valuable information, and a simple call to action. And it’s so easy to use.

How often do you use Nudge in your marketing?

I have been doing a few per week so far and have been dreaming up all sorts of possible uses. I love the flexibility of being able to email and/or share via social media.

What’s working and getting you the best responses so far?

Last week I sent a targeted Nudge out to 400 agents who work the market around one of my current listings to let them know about a price reduction. So far it has resulted in 3 showings with two very interested parties…

Check out some of Susan’s Nudges: 

10 things to love about Portland

California dreamin’ in the heart of Fort Worth

Looking for more inspiration or information on using Nudge to market your business? Join us on Friday February 8th for our “Getting to know Nudge webinar“. 

Register Today!

Happy New Year from Nudge

A quick update for all our customers. But first off, thank you for making 2012 an amazing year for all of us working on Nudge. We’re working hard to make sure 2013 is even better!

Over the holidays, we took advantage of the downtime so that our developers could hack out a couple of cool new features for you guys.

First up. Nudge now has its own short URL. Every Nudge will now be shared on the Nud.gd domain. Nudge instantly creates this short URL for you, making it perfect to share on Twitter and other social networks.

So ahead and get Nudging or Nud.g’ng if you prefer.

Second, we’re happy to announce that Nudge is now live in the Spark app store. So if you’re an agent whose MLS participates in Spark, you’ll soon be able to sync all your contacts back and forth into Nudge.

It also means Nudge is now available for purchase to over 9,800 agents in 33 MLSs across the country. And, in the next couple of weeks, the Spark Store is going to be opening up to another 18 MLSs. That’s huge. We’re tremendously proud to be one of the very first real estate applications to be available in this exciting new platform.

We have a lot of things planned for 2013 – and some exciting new announcements soon to come.

Stay tuned!

See Nudge in action – and get marketing ideas from Marc Davison

See Nudge in action and get marketing ideas from Marc Davison (co-founder of 1000watt and Nudge) on this week’s webinar – Wednesday, January 9th at 11:00 am PST.

Register now — only 100 spots are available and they go FAST!

Marc will give you a quick tour of Nudge, show you some killer examples, and share some best practices for getting the most out of your digital marketing. You’ll also be able to ask questions after the presentation.

A Nudge is a simple bit of digital marketing – an electronic envelope delivering a headline, images, some copy if you like, and a bold call to action. It can be distributed via email, on the web, or through one’s social connections.  It’s now very easy to share what you see and what you know about your local market, and look great doing it.

Grab your webinar spot now!

Best,

The Nudge Team

Nudge gets an update, you get some awesome

Nudge just received a big update. We think you’re going to like it.

As of right now, you can now create Nudges with Photos. Just upload them from your computer or connect your Nudge account directly to your Instagram account and watch all your cool snaps magically appear right inside Nudge!

It’s now very easy to create awesome, mobile and touch-friendly slideshows you can share anywhere.

Login to your account now and check it out.

Where to start? Anywhere!

You might, for example, create a Nudge to announce a new listing, or a new price reduction. You could use it to capture life in your neighborhood, or report on local events. You could share news about new local establishments, or your favorite things to do in your city.

And you can still answer the question, “How’s the market?” more beautifully than anyone else.

Marketing that works

We are touched by big brands on a daily basis. Starwood. Sur la table. eBay. Nordstrom. Groupon. They grab us with strong visuals, clear words and compelling calls to action.

And it works.We built Nudge so you can do the same thing.

Effective marketing that looks great

Marketing should be expressive. Fun. Personal. It should reflect your brand. Inform your audience. And Nudge them into action.

With Nudge, you don’t have to be a marketing ninja to look like one. We’ve got your back. All the critical elements are there – designed to attract eyeballs and create action.

Thanks for your support.

Best,

The Nudge Team

P.S. –  Send your coolest Nudges to info@getnudgeapp.com. We’d love to see them!